Proposal argument Essay Example | Topics and Well Written Essays - 1750 words

Proposal argument - Essay Example The purpose of this proposal argument is to evaluate the reasons as to why the physical punishments are not the best ways of handling the problems. This proposal argument explains that something could be missing in our attempt to come up with an upright generation. In addition, it is the missing element that this article sheds light on. Children whose parents use amicable mechanisms of discipline possess extraordinary social skills. Parents should avoid using physical punishment because it increases violent behavior among the youth (Sumner, 132). This paper seeks to explain why use of physical punishment increases violent behavior among the youth. A Deeper Perspective to the Problem A correct support measures put in place are the sources of successful behavior change. The current generation may be carried away by events and this is proved by the fact that most of them often get into trouble due to their uncalled for behavior. A survey carried out by the body charged with monitoring f uture generation established that most of the mistakes carried out by the youths are due to their characters. To be specific 97% of the cases reported are due to the behavior. This is clear proof that bad behavior is fast becoming a problem. The big question is whether are we going to watch the youths fall or are we going to be the straw they clutch on. The fact that these perverse actions always soil their reputations in that they put question marks on their records is another reason as to why we should be on the lookout just to help out a brother who is off track (Gershoff, 539). Current Measures Most of the parents have resorted to physical punishment as the corrective method in their attempts to curb bad behavior. Those kinds of parents beat their children; force them to do things that they are not well conversant with and shout at them with the intention of amending and making the youths reformed. They do not know that more often than not, they are wrecking the child based on m aking things right. Physical punishments have been a major cause of injuries in children some of which have resulted into the physical impairments of the children. What is more worrying is that physical punishments have even led to cases of child deaths. Studies carried out to evaluate the extent at which physical punishments have spread in various regions, found that the habit escalated over time. The actuality that physical punishment is practiced throughout all the regions is clear proof that it is growing into a complication and does not benefit the child in any way. Similarly, it is important to observe that any form of physical punishment however soft it may be may intensify and become worse (Burton, 1447). Physical punishment is unsatisfactory because it increases the extent of aggression among children. It is proven beyond doubt that children, who are exposed to lots of physical punishments, are more likely to be characterized by aggressive behavior towards their coequals. I n like manner, the children may employ the brutal mechanisms in working out their problems and at the same time, they can be inconsiderate towards their own parents. What raises the level of concern higher is the fact that this children may end up being violent in future, thereby being insolent and impolite towards

Fundamental Elements of Kimpton Hotels' Strategy Essay

Fundamental Elements of Kimpton Hotels' Strategy - Essay Example Kimpton has many unique programs like the Global business program, Kimpton In Touch, Kimpton Cares, Women In Touch, Earth care program, LGBT, Shop Kimpton Style etc. The Company also takes pride in its commitment to social responsibility and leads the hospitality industry in ecological practices through its innovative Earth Care programs. In order to woo ladies, Kimpton had launched the Women In Touch program. Its features include offering comfortable and safe environments, in-room fitness and wellness options and other essentials catered to suit women. The Company is expanding rapidly and among the companies, newest properties are the Hotel Palomar in Washington D.C., which opened in July 2006, and the Hotel Palomar Dallas, which opened in August 2006. Additional projects are underway in Southern California, Texas, Florida and Virginia.   Currently, Kimpton develops, owns and manages more lifestyle hotels than any other company in the United States. Kimpton's unique combination of style, four-star service and fine dining experience along with its constant focus on top line sales and bottom line results; have established the company as the first choice for many businessmen.   The fundamental elements of Kimpton Hotels strategy are care, comfort, style, flavor, and fun. They try to ensure that these five elements are present in all the group hotels that they own. â€Å"Kimpton's signature elements are care, comfort, style, flavor, and fun. These elements come through in everything we do.† 1   As part of these five pillars, all Kimpton Hotels are thoughtfully appointed and managed to help guests maintain and enrich their lifestyles on the road. Each is individually designed to reflect the energy, personality, and pulse of its distinct location, history, and architectural style.

Interstate conflicts Essay Example for Free

Interstate conflicts Essay Introduction: Interstate conflicts are an integral part of the 21st century. The previous century was dominated by two world wars which were extremely violent and the repercussions of which the world is facing even today. It becomes essential to the study the different dynamics of interstate conflicts in order to expedite the processes of conflict management and resolution. There are different actors in a conflict environment and mass media is an important one among them. It is through mass media that conflicts are communicated to citizens. Mass media influences the citizen’s impression and image of the other i.e. the enemy in question. Proliferation of mass media technology has resulted into mediates conflicts. Conflict is continuously hammered upon the audience by various forms of media and hence the need to critically examine the various aspects of media’s role in conflict. This study deals with the most crucial conflict in South Asia i.e. of India-Pakistan. This conflict has shaped the political and economic situation in the sub-continent. Mass media’s role in the India-Pakistan conflict has been much debated by scholars and media n professionals alike. What has not been explored is the possibility of Peace Journalism as opposed to mainstream War Journalism between the two countries. For this very purpose, the researcher has selected a Peace Journalism campaign named Aman Ki Asha (Hope for Peace). The campaign was launched on January 1st, 2010 by The Times of India (India) and The Jang Group (Pakistan) leading media houses of the respective countries. The campaign intends to create an enabling environment by facilitating dialogue between the two governments, encouraging people-to-people contact, thereby contributing to peace between the two countries. The initiative is the first of its kind by print media in the sub-continent. It seeks to satisfy its quest for peace by discussion on all contentious issues between the two countries through mediums like seminars, conferences, cultural festivals and all other forums of people to people contact. The campaign has also committed itself to positive use of print media to promote the benefits of peace and give space to each others point of view on issues of dispute. So far, Aman Ki Asha has organized literary and music fests, editors conferences, trade conferences and strategic seminars to realize its vision. Peace Journalism in the context of India and Pakistan assumes much importance because media in both the nations have been  vehicles to spread hate and animosity. Dissemination of stereotyped images and conventional messages has been at the forefront of media activity in India and Pakistan. During the Kargil War (1999), media contributed to building up of the war hysteria. Thus, media has essayed a by and large negative role when it comes to promoting peace between the two neighbors. Looking at the above mentioned arguments, Aman Ki Asha offers a different perspective on what kind of role can be played by the media in the course of India-Pakistan conflict. It is a Peace Journalism venture launched for the first time in the media history of the two nations. Its critical examination can offer insights into the workings of the Peace Journalism model in current and conflicting times. Moreover, it comes at a time when there looms a constant threat about a nuclear zed conflict in South As ia. Hence, the campaign has been chosen for the study. HEALTH: Use war as a metaphor for disease one which needs cure Incorporate the idea that was is a disease that has afflicted the people of both countries Peace has been used as a metaphor for a healthy state of mind and body. Healthy and progressive relations between India-Pakistan can be established through peace. Intricate connections between war-disease and peace-health have been affirmed by all the articles under this theme. Cooperating on health issues is seen as a possibility of widening dialogue among citizens of both countries. The articles under this theme depict the campaigns stress on cooperation between soft areas like health, IT, education, agriculture, tourism etc. However, there is no specificity on what kind of mechanisms ought to be developed to counter these health threats. There is not much information available in the articles on what kind of health threats do people in Pakistan face and also no commentary about the need to channelize money being overspent on defense by b oth nations on building better health infrastructure. Thus, there is no correlation established between the concept of perceived threat and neglect of peoples issues in both countries. People-to-People contact through sector-wise cooperation has been emphasized repeatedly but questions about its sustainability and impact have not been addressed at all. The styles in which the three articles have been written is starkly different The stand point taken by all the three stories is  pro-peace and pro-cooperation The article dated November 20, 2011 seeks stories from ordinary people on both sides of the border. It talks about ailing Pakistani children being operated in India free of cost It shows that the existing gap between the two nations can be successfully bridged by its common people. There is no exploration of the facet of Pakistanis contributing to Indian medicine and healthcare in any way but the vice-versa has been reported. (1) BUSINESS/ECONOMY: Business/trade has been identified as another important area of cooperation by the campaign. This is evident from the number of articles devoted to the theme. The articles on business identify visa restrictions prevalent between the two countries as the major hurdle for advancement of economic ties. They contain important statements from policy-makers marking a shift in the attitudes of governments on both sides when it comes to trading. Eg: Statement from Pakistani Commerce Minister first to visit India in 35 years. Trading ties with India for Pakistan are a subject of national interest not only for its government and citizens, but also for its military establishment which speaks volumes about the military being an important stake-holder in the political system of Pakistan. The militarys stake in the peace process may lead to an entirely different set of consequences which has not been debated at all. There is also a passing mention about the arrangement of SAFTA (South Asia Free Trade Agreement) but no analysis of how its workings have been hampered by the discord between India and Pakistan. Apart from increasing trade ties, the two nations as mentioned in the articles can also help each other in building institutions of commerce and capacity building of people in the field of business. Enhancing trade tries is not viewed as being restricted to the easing of the visa regime but has been furthered to action oriented cooperation. A possibility to strengthen regional cooperation through SAARC (South Asia Association for Regional Cooperation) has been envisioned. This shows the desire for normalcy not only in bilateral relations but peace for the entire South Asian region items etc the latter granting the same to Pakistan in 1996.(2) POLICY: Kabul river treaty between Afghanistan and Pakistan and how Indias aid to  Afghan developmental projects is creating mistrust between India and Pakistan. This is in consensus to the Peace Journalism model developed by Galtung which says that peace journalism does not restrict the number of parties in a conflict to two and also reports about other parties which may have an indirect or direct influence on the conflict. The article provides a factual and critical analysis to dispel suspicious thinking on part of Pakistan. This is an important component of peace journalism because if threats of conflict are critically analyzed, then they might reveal certain misconceptions and pre-conceived notions.(3) This a very good example of peace reporting and it stands out among the entire lot of articles mainly because it is analytical in nature as opposed to factual reports. One of the characteristics of peace journalism is looking at larger benefits of peace and cooperation, which this article successfully does. It also prescribes peace alternatives for eg: How India can facilitate an Afghan-Pak water treaty to remove suspicions about its role. CULTURE/ENTERTAINMENT: Culture may not seem to be an obvious avenue of cooperation between the two countries but it is an important one because culture has deep influence and impact on people. It is through culture and different forms of mass media that existing stereotypes can be dismantled. India-Pakistan cooperation in the sector of culture is not an institutionalized one. It has grown by itself. Over the time, Pakistani artists have been accepted whole-heartedly by the Indian audience and they have also gained commercially by being a part of the Indian entertainment industry. Their Pakistani identity has not come in the way of their achieving success in Bollywood. They have made a home for themselves in India, says the article, which essentially signifies the transcendence from rigid to flexible national identities in this case. There is a possibility for greater cooperation in sectors of film and music by the way of cross country productions between India and Pakistan. For eg: An India-Pak film festival. This is a very significant article because the Aman ki Asha campaign itself has been a venue for various cultural exchanges between the two countries through which the ability of culture to bring people together is demonstrated. (4) Civil Society and Peace Activists: A number of civil society organizations and NGOs are working to promote peace  and harmony between two nations. They include among others South Asian Free Media Association (SAFMA), Pakistan, Green circle Organization (GCO), Pakistan, Institute for Secular Studies and Peace (ISSP), Pakistan and Aman Ki Asha (Hope for Peace) a joint venture of two daily newspapers of India and Pakistan. (5) Peace between India and Pakistan has been stubbornly elusive and yet tantalizingly inevitable. This vast subcontinent senses the bounties a peace dividend can deliver to its people yet it recoils from claiming a share. The natural impulse would be to break out of the straitjacket of stated positions and embrace an ideal that promises sustained prosperity to the region, yet there is hesitation. There is a collective paralysis of the will, induced by the trauma of birth, amplified by false starts, mistrust, periodic outbreaks of violence, suspicion, misplaced jingoism and diplomatic doublespeak. Tragically, opportunity knocks unheard on doors bolted on the inside. Opportunism, that appeals to atavistic passions, elicits an instant response to every single knock. It is one of history’s ironies that a people who share so much, refuse to acknowledge their similarities and focus so avidly on their differences. We believe it is time to restore the equilibrium. Public opinion is far too potent a force to be left in the hands of narrow vested interests. The people of today must find its voice and force the rulers to listen. The awaam must write its own placards and fashion its own slogans. The leaders must learn to be led and not blindly followed. Skepticism about the given is often the genesis of faith. This skepticism has been brewing. It can be unleashed to forge a new social compact between the people of this region. The media in India and Pakistan speaks directly to the hearts and minds and stomachs of the people. It can help in writing a final chapter, adding a happy t wist to a story that seemed headed for tragedy. It can do so by shaping the discourse and steering it away from rancour and divisiveness. It has the maturity to recognize the irritants and obstacles to peace and will not take a timid stance towards the more intractable and contentious issues – whether relating to Kashmir, water disputes or the issue of cross-border terrorism. It can offer solutions and nudge the leadership towards a sustained peace process. It can create an enabling environment where new ideas can germinate and bold initiatives can sprout. The media can begin the conversation where a plurality of views and opinions are not drowned out by  shrill voices. It can cleanse polluted mindsets and revive the generosity of spirits which is a distinctive trait of the subcontinent. It can help cool the temperature and wean away the guardians from fortified frontiers. It can argue the case for allocating scarce resources where they are needed the most. We believe that this is an intervention whose time has come. We recognize that set backs will occur but these should not derail the process. We will need t o reach out and pluck the low hanging fruit in the beginning before we aim higher. Issues of trade and commerce, of investments, of financial infrastructure, of cultural exchanges, of religious and medical tourism, of free movement of ideas, of visa regimes, of sporting ties, of connectivity, of reviving existing routes, of market access, of separated families, of the plight of prisoners, will be part of our initial agenda.. They talk to each other about food, about music, about poetry, about films, about theatre and about the prolonged absences spawned by lost years. They share anxieties, discuss rising prices, seek advice on their children’s education, gossip about their in-laws, trade anecdotes and laugh at the foibles of politicians. We want to lower the walls so that the conversation continues. We owe our unborn generations the right to rise out of the depths of poverty, and squalour. It is embarrassing to read the statistics confirming our resistance to positive change in the fields of education, health and poverty alleviation. All social indices are s tacked against us and will remain so unless we scatter the war clouds that menace our skies. There are external elements at work in the region that thrive on the animosity between the two neighbours. They have a stake in keeping the region in turmoil. We need to combat them by making them irrelevant. A surge of goodwill and flexibility on the part of civil society and the media will push these forces back by denying them the raw material that manufactures hate. Our subcontinent needs to follow the footprints left behind by the great poets, sufi saints and the bhakts who preached and practiced love and inclusiveness. This is the land of Tagore and Ghalib, of Bulleh Shah and Kabir, of Nanak and Moinuddin Chisti. It is their spirit that will guide us in this journey. The one and half billion people of this region await the dawning of an age where peace, equality and tranquility prevails. This will happen when every heart beats with Aman ki Asha. What Aman ki Asha has achieved so far: Aman ki Asha has brought about a sea change in perceptions about each other among Indians and Pakistanis. Independent surveys in India and Pakistan have shown that as a result of the Aman ki Asha campaign, every positive perception about Pakistan in India has improved, and every negative perception has decreased. Some of the more significant changes in perception include. Before Aman ki Asha was launched only 4% Indians knew Pakistan’s point of view on the Kashmir; after 12 months of campaigning this increased by 425%, to 17%.(6) 1. The terror perception of Pakistan decreased from 59% to 29%. 2. The hope for sustainable peace in our lifetime increased from 13% to 29% 3. The desire for peace amongst Indians increased from 62% to 82% Indians familiar with and following the Aman ki Asha campaign had an approximately 40% more positive perception about Pakistan than those not familiar with Aman ki Asha. By openly and aggressively campaigning forthe resolution of disputes, establishing trade and investment relations and greater people to people contacts, Aman ki Asha has enabled all other stakeholders , NGOs engaged in peace-building, politicians, the business community and civil society leaders – to openly advocate normalization of relations between Pakistan and India far more rigorously than before. (7) Aman ki Asha has brought the business communities of both countries together in their individual capacities as well as the two largest business associations of India and Pakistan the Pakistan Business Council and the Confederation of Indian Industries. By strongly advocating economic collaboration and making presentations to the Commerce Ministry of Pakistan, Aman ki Asha has provided impetus to Pakistans grant of MFN status to India. By providing a platform for an open and honest discussion on contentious issues and giving voice to the strong desire of the people of both countries for peace, Aman ki Asha has given tremendous confidence to both governments to negotiate with an open mind and show flexibility (during his visit to Pakistan, the then Indian Foreign MinisterS.M. Krishna publicly acknowledged that, â€Å"the sea change in the relations between India and Pakistan during the last two years is largely attributable to the efforts of Aman ki Asha and we now share the optimism of Aman ki Asha†). All mainstream political leaders of Pakistan – Mian Nawaz Sharif, then Prime Minister Yusuf Raza Gillani, Altaf Hussain, Imran Khan, Liaqat Baloch – have strongly  endorsed the objectives and the positive contribution of Aman ki Asha. Aman ki Asha has not only captured the imagination of the people of both countries it has drawn wide and vocal support from the international community.(8) Conclusion: From the above analysis, we can conclude that the Aman Ki Asha campaign has focused on events like meetings of elites, dialogues with top level officials, policy makers, and subject experts to stress on sector wise engagement between the two countries. The campaign is an initiative to dismantle stereotypes prevailing in both countries and a subtle critique on the media which relies heavily on nationalistic discourse and demonizing the other. It has provided a scope for voices of peace to be heard and has ventured the path less treaded. It has tried to establish itself as a model of peace journalism by portraying the good work done by people on both sides of the border. The thrust of the campaign comes from the belief that peace can be achieved as a result of cooperation enhanced in different sectors. However, the articles of the campaign do not delve deeper and provide a critical commentary on various peace alternatives that can be made available to India and Pakistan. Certainly, pea ce reporting should be optimistic, but it should also be balanced with the aim of guiding future policy decisions. Many first time initiatives taken up by the campaign have been discussed in the articles (eg: meetings of delegations of subject experts, visit of Pakistan Commerce Minister etc). The campaign has been a platform for elites of the two countries to meet up and exchange ideas. The articles have not covered a single visit of an Indian delegation to Pakistan which may come out as a skewed form of 15 cultural exchange. This is not to conclude that vice-versa exchanges have never taken place. Only they have not been reported in the selected sample for study. The study is limited in the sense of not being able to study the Jang Group of publications for articles about the campaign that have appeared in the Jang newspaper and its other associates. The inability to study the Jang newspaper has been because of the language barrier. The articles in the newspaper are in Urdu. However, future studies can consider including The News International, a daily from Pakistan which has partnered Aman Ki Asha with The Times of India. Studies  including articles from Jang and The News International will be able to provide a more holistic and balanced view of the campaign. Also the paucity of news articles talking about exchanges between common citizens can be attributed to two reasons Since, the campaign is of a continuous nature it may not be possible to deem each exchange and interaction between representatives of both countries as news. Hence, only some which are considered to be important and of news value have been presented in the campaign. Foreign Policy is the domain of the elite and interaction between elites is perceived to be of much more importance than between ordinary citizens to bring about an effective change in the attitudes of policy makers. Despite the lacunae in the articles analyzed, the campaign comes extremely close to the normative prescriptions developed by Galtung for a Peace Journalism model. As has been observed in the data analysis section, all the articles conform to the selected considerations in some or the other way. All considerations may not apply at the same time to a particular article. Through analysis, there has been an attempt to depict the underlying nuances of the documents which may not be quite apparent to the reader. The campaign thus, serves as a Peace Journalism model the first of its kind in the context of India-Pakistan and assumes not just greater importance but also greater responsibility to meet the challenges that lie. References: 1 Patel, T. (2005). News Coverage and Conflict Resolution: Aid or Impediment. Unpublished M.Phil Dissertation, University of Queensland. Australia. 2 http://amankiasha.com/faqs.asp Accessed on February 23, 2012 3 Chattarji, S. (2008). Tracking the Media: Interpretations of Mass Media Discourses in India and Pakistan. Routledge, New Delhi. 4.http://amankiasha.com/joint_statment.asp 5. Alam, I. (2006). Media and Peace in South Asia. Pakistan: Free Media Foundation. 6. Anupama, C. (2007). King of Bollywood: Shah Rukh Khan and the Seductive World of Inidan Cinema. New York: Warner Books. 7. Bhaumik, S. N. (2006). Politics of Indian War Films. Pakistan: South Asian Policy Analysis Network. 8. Holm, A. N. Holm, A. N. (2008). Batting for Peace. Germany: VDM Publishers. Bibliography: 9. Kukreja, V. Singh, M. P. (2008). Democracy, Development and Discontent in South Asia. New Delhi: Sage Publications India Pvt. Ltd. 10. Rao, S. (2010). Shah Rukh Khan: Symbol of Indian Secularism. Pakistan: South Asian Journal. (Journal # 29, named: Cinema in South Asia). 11. Saigol, R. (2006). Ideology and Curriculum in India and Pakistan. Pakistan: South Asian Free Media Association (SAFMA). 12. Gupta, A. (2006). India’s Soft Power. Indian Foreign Affairs Journal. Page # 50-52. New Delhi:

Consumer Behavioral Study On Buying Coffee Marketing Essay

Consumer Behavioral Study On Buying Coffee Marketing Essay Investigate and find out why do people willing to pay more for Coffee Bean coffee than a normal coffee shop. Discuss the importance of finding out of consumer behavior. One of international food company, Coffee Bean, offers more expensive coffee, if compared with other coffee shop, the price of Starbucks coffee is more than triple but there are many people who like to go and drink a cup of coffee at Coffee Bean. There are several factors found that why people keep going to Coffee Bean. Body Product, its Quality One of factors that people like to spend more for Coffee Bean is due to its qualified products. One of Coffee Bean products is as we know as coffee which is considered as the main product of Coffee Bean. Coffee Bean has put a lot of effort to search the finest coffee bean in the world. Even people are in sleep, there is someone from Coffee Bean who is trying a cup of coffee. Furthermore, Coffee Bean has a variety of coffee flavours. Coffee Bean tries to satisfy its customers with their different types of favourite coffee with its well-trained baristas. Usually, each coffee drinker has its own favourite which is the most tasteful and aroma to suit customers. Coffee Bean suits them with 22 varieties of coffee and 20 kinds of tea. Coffee and tea can be categorized mainly Bottled drinks, Brewed coffee, Chocolate and Espresso beverage, yogurt. Not only that, Coffee Bean serves like bakery, hot breakfast, salad and fruit snack plates etc. In the comparison between Coffee Bean and a normal coffee shop, at the normal coffee shop does not entertain customers with a variety of flavours even it is hard to find good roasted coffee. Coffee Bean is famous because of its products to increase satisfaction of each customers taste that makes people willing to pay more for the drinks or delicious food in Coffee Bean. Place Another factor of the popularity is the location which Coffee Bean chooses. Coffee Bean can be found internationally. It can increase a consumption and identity of Coffee Bean from customers. Coffee Bean has a very strong team to select the place in which there can be high demand for an area that people can drink coffee and make their discussion with friends, colleagues, workers and many more. Starbucks eases the access to people to find and walk into its stores worldwide. Figure .1.2.1 Coffee Bean in Kinta CityOn the other hand, Coffee Bean usually opens stores in busy town and tourist spots such as shopping malls and hotels which are luxury and ambiance places all over the world, and the taste of coffee in Coffee Bean is different from the coffee that are available in the normal shop. These factors increase effectiveness of distribution channel of Coffee Bean. Coffee Bean, its best chosen locations that comfort people to find finest coffee taste around the world. They can release their stress by drinking a cup of coffee in coffee bean because of the quiet condition. The place of coffee bean is relaxing and comfortable and this makes everyone to choose coffee bean when they want to discuss or have an informal meeting. When we are at a normal coffee shop, we cant concentrate on our job or for students; they cant even concentrate when they are doing their assignment because of the noisy environment. So this is why consumers prefer and are willing to pay for a higher price for Coffee Bean. Coffee_Bean.jpg 12coffeebean.jpgcoffee_bean_master_franchisee_city_food somke.jpg Figure 1.1.2.2 Smoking area and non smoking of coffee Bean In addition, in Coffee Bean, there are two areas which are non-smoking area and smoking area. So non- smokers can enjoy their time with their favourite coffee drink without any cigarette smell or smoke. Staff Staff in Coffee Bean is well train and they are polite. They are train manners by the supervisor of Coffee bean so they are very friendly, kind and always smile. Also they are required to know how to speak English because Coffee Bean has foreign customers so they need to know the international language. Figure 1.1.3.1 Staff in coffee Bean  [1]  Staff s is required to wear uniform and this will give consumer a very good impression. In normal coffee shop, the waiters or the staffs sometimes wear their own clothes during working times and that will look untidy and uncomfortable for consumers. Figure 1.1.3.1 show the staff wear black cap and brown or black uniform. For example in normal coffee shop, when consumers order drinks, they difficult to order because they do not know who waiters or waitresses are. uniform.jpg Brand Recognition Another factor is strong brand recognition of Coffee Bean. Coffee Bean is well known by its people and its market especially its competitors. Coffee Bean is very strongly recognized company in the world as a coffee retailer. In this generation, most of people may hear the name of Coffee Bean and half of people may taste its finest coffee too. Once people hear Coffee Bean they can think of its finest coffee, luxury designed environment and its staff attitude toward customers. Those facts can improve the recognition of the company and they will keep falling customers into deeply tasteful coffee of Coffee Bean. Lifestyle Consumers are willing pay more for Coffee Bean coffee than a normal coffee is the lifestyle. In the modernization, people are open-minded for everything. People like to enjoy their lives without limit. Especially, middle of 20 to 30 aged people like to go nicer and cooler place to enjoy their moment. They like to use and wear expensive things then why not they like to drink expensive drinks that they can get highest satisfaction. Promotion People like to spend for Coffee Bean coffee is the promotion. Coffee Bean has seasonal promotions to attract more customers to walk in. For example, Coffee Bean makes events for any special days which people celebrate internationally such as Christmas, valentine, calendar new year and Chinese new year etc. During these special days, Coffee Bean sells event products which reflect features of each day. 161977_189809951041140_2369883_n.jpgThe-Coffee-Bean-Tea-Leaf-Christmas-Cake-Promotion.jpg Figure 1.1.6.1 Promotion of Christmas and Valentines Day Psychology Coffee Bean is luxury and comfortable concept place. Inside Coffee Bean is quiet and comfortable and there is music playing. It encourages people to talk with their friends and family in quiet with nice melody that relax people from stress. Nowadays, it is a war outside without a gun and bullets. It means there is a lack of place that people can find comfort. Coffee Bean provides that place to people who really need the peace that influence people emotionally. It also can be happened that some people drink coffee at Coffee Bean because of it is not for everyone can effort. On the other hand, there are some people that want to drink expensive coffee because they want to be seen cool. Importance of Consumer behaviour Consumer behavior can be defined as the metal and emotional processes and the physical activities that people engage in when select, purchase, use, and dispose of products or services to satisfy particular needs and desires. As customers, they benefit from insights unto their own consumption-related decision such as what they buy, why they buy, how they buy and the promotional influences that persuade them to buy. The study of consumer behavior enables them to become better, that is, wiser, consumers. As marketers, it is important for them to recognize why and how individuals make customers consumption decisions, so that marketers can make better strategic marketing decisions. So marketers must understand consumer behavior to develop successful strategies and identify target market segments. Moreover, awareness of emerging trends in the consumer marketplace is essential for quick recognition of and response to problems and opportunities with sound marketing strategies. Conclusion In conclusion, Coffee Bean is very famous to people who like to drink a cup of coffee. Even though the price of Coffee Bean coffee is more expensive than a normal coffee shop people are willing to pay more for Coffee Bean coffee. There are several factors that may influence people purchasing decision for Coffee Bean. Firstly, one of factors is the product. Coffee Bean provides a variety of coffee and tea and snacks or food. There are more choices that allowed customers to choose highest satisfaction of the product. Secondly, the place of Starbucks is another factor that influences consumer decision. Coffee Bean has opened more than 16,000 stores in more than 50 countries that make people to experience much easier. The next is staff; staffs of Coffee Bean are very kind and friendly so customer can relax and feel comfortable. There are some more factors considered such as brand recognition, lifestyle, promotion, and psychology that can influence consumers purchasing decision. Consumer behavior is very important to any organization to be aware and keep focusing on. Once the organization become outdated about consumer patterns that means the organization is out of the market or will be sooner. The organization should carry studies about consumer behaviours and factors that influence consumers final decision. Question 4 Friends and society opinions on the products and services are always one of the factors influencing individual buying behavior, comment on how facebook enhance the impacts from friends and society towards buying behavior. 2.1 What is Facebook? Facebook is the largest social network in the world. Its first name is Facemash which was named to start the service when Mark Zuckerberg was Grade 2 Harvard University in on 28 October 2003. Then on 4 February 2004 under the name of The Facebook begin to services thefacebook.com. In June 2004 the company moved to California Palo Alto. After that PayPal co-founder Peter Thiel was the first investment and in 2005 purchased domain name facebook.com for $ 200,000 and then took off in the name The name of right now, facebook as continue to use. Initially, facebook is available only to Harvard University students. But In Stanford, Columbia, Yale has been expanded to the area, Ivy League Universities, New York University, Massachusetts Institute of Technology, USA and Canada, most universities have been expanding into areas. In September 2005, high school student also has expanded and the end of 2005 more than 2,000 college and high school have a network of more than 25,000 was produced. Thereafter until the member area for some companies also can make and finally in September 2006 more than 13 years old, anyone with an e-mail address was able to join. In addition, in 2006, from Yahoo offer undertaking $ 1,000,000,000 but reject the offer received and it is received investment $ 250,000,000 from venture capital investment. 2.2 How Facebook enhance impact the Buying Behavior Buying behavior is the decision processes and acts of people involved in buying and using products so need to understand what factors influence when consumer purchase and analyze buying behavior. There are many factors which actually influence or affect consumer buying behavior, such as comments or ideas or even suggestions from friends, advertisements and etc. Nowadays, one of the biggest influence is by Facebook, one of the social network which came to be part of everyones routine since everyone logs into Facebook at least once a day. This is the main reason why Facebook influences a lot on someones buying behavior. Moreover, Facebook isnt just a social network, it has got advertisements with promotions or some companies create a page for themselves and promote their pages on Facebook. 2.2.1 Status Figure .2.1.1 Example of status and commentsIn Facebook, friends can give comments about the specific product that someone wants to buy. For example, if user wants to buy laptop so put update her status as Sony vs Toshiba which one is better? Friends will start putting comments to her status, probably their opinions and pros and cons of products of Sony and Toshiba or even suggesting another similar product such as Samsung or Fujitsu. In other words, user will get to share own ideas with friends on Facebook, which will actually make the user skim through on the advantage and disadvantages of the product user is willing or planning to buy. And also, some of users friends who might have used the product or have the product could upload the photos of it which means user can have an idea of its specifications and its closer view before purchasing. As mentioned earlier, there are advertisements shown in the page of Facebook which means, user might be aware of any promotions or discounts o f the specific product on Facebook which would be better for the user.untitled.bmp 2.2.2 Group Some people using Facebook, when people are interested in something for example K-POP fans, people will make a page for themselves and other people want to be one of the members in the group, all people need to do is to click on the like button. And group members will be updating each other on the specific coming event or post and even link videos about it. So, for example if a person wanted to buy a Samsung camera, and there is a group in Facebook under Samsung camera, so, that person can actually join the group and get to know more about it or even compare with other models or other products. Figure .2.2.1 group of Samsung Camera samsung.bmp This picture is one of group of Samsung Camera page. It shows that now what is new product and give some information. A group of Facebook will share the value system based on the experience from who already used product. This is a greater opinion to impact the buying behavior, as same group member, other membership will trusty to the member and stop or buying the product. Furthermore, almost every group or society also has a closer communication; the opinion of the society will direct enhance impact the buying behavior. EX1.bmp Figure 2.2.2.2 This Figure 2.2.2.2 shows that many group members comment their opinion about Samsung camera EX1 whether it is good or not 2.2.3 Video Figure 2.2.3.1 Another factor that Facebook nowadays influences a lot on consumer buying behavior is because of the videos shared in Facebook. For videos, people can actually link any types of video from YouTube or wherever to their Facebook profile, which means people can share the videos as people wish because people might feel the product of the video is interesting, so people hope can share out for other people in Facebook. Some of the companies make their companies account and add their advertising video. It will help to customer understand easily what they doing business and what product they selling. In addition, some customer also add the video when they use the products so it can know how to use the product and more consider whether it will be suitable for themselves. For example Figure 2.2.3.1 shows an advertisement of Ipad 2 on the Facebook. 2.2.4 Advertisement Figure .2.4.1 Advertisement in FacebookAdvertisement is known as a paid for communication. It is used to develop attitudes, create awareness, and transmit information in order to gain a response from the targeted market.ad.bmp Figure 2.2.4.1 is one of the advertisements advertised in Facebook and usually displays 4 or 5 advertisements. When log in the Facebook, users can see many companies or shops had set their advertisements on the right hand side of the page. This is because a lot of people use Facebook around the world, so, advertisements in Facebook are more trustworthy. Advertisements can attract users and able to attract users are interested in the advertisements, and users will eventually click and read it. After that if users feel that it is good or suitable and meet their needs or wants, they might decide to buy it. In addition, some advertisements can be seen many times when users are logged in Facebook. It is also able to attract users in a way that, if the users of Facebook see advertisement many times, they want to know what the advertisement is about. As a result, some of the users will be interested in it and subsequently, will be considering of purchase. Finally, Facebook is one of the largest social networks in the world which has enhanced impact to the users buying behavior such as status, group, video and advertisements. .Nowadays, Facebook is not only for making friends or communicating with friends. When users want to buy something, Facebook can help them to buy better product or service. If a user writes status what he or she wants to buy, his or her friends can comment about the product whether it is good or not. Also he or she can find the groups or videos and get more information about the product. Lastly, advertisements also help the process of purchasing in a sense that the users may be able to click on the advertisements on the right side of the page if they are interested.

Did The Cold Wars Ending Cause Globalisation Politics Essay

Did The Cold Wars Ending Cause Globalisation Politics Essay Was globalization a cause or consequence of the end of the cold war? Globalization is a concept that is difficult to define. Due to the ambiguity surrounding what globalization actually constitutes, different political theories can have different views on globalization. In reference to whether globalization was a cause or consequence of the end of the Cold War, it can be argued that globalization was both and cause and consequence, depending on what theoretical approach is taken by the individual, as this essay will demonstrate. Globalization is a recent term which essentially encompasses a number of different concepts to explain a worldwide sense of interconnectedness. To understand globalization one needs to think of it as an extensive series of relationships which connect the economic, social, technological and cultural aspects of our (and other peoples) lives. Essentially globalization refers to movement, specifically an awareness that these relationships are changing with increasing speed and volatility as a result of the increasing ability for people, information, goods and services and even ideas to transgress the globe with relative ease, resulting in the relative de-territorialisation of social, economic and cultural activity and ideas within states. However, we must keep in mind that globalization is not homogenous and means a number of different things to different people. The Cold War (1939 1991) was a period of assumed conflict between the Soviet Union (USSR) and the United States of America (USA). Competition between the USSR and the United States was assumed because neither state directly engaged each other in military conflict. However, each state was vying for the dominance of opposing social and value systems (Zimmermann 2003: 20) which resulted in large increases in military spending for both countries, military coalitions with other nations (often resulting in proxy wars) and most famously a nuclear arms race (Duffield 2007: 25-26). The result of this was uniquely bipolar world structured in terms of liberal democracy [versus] socialist communism (Zimmermann 2003: 11) The end of the Cold War (generally thought of as the period from 1985 1991) ended with the collapse of the Soviet Union, an event which can be contributed to a number of events (Spellman 2006: 60). By examining the underlying factors for these events, from both a realist and liberalist perspective, we can come to an understanding of how globalization can be argued to be both a cause for the end of the Cold War and a consequence of the end of the Cold War, depending on which viewpoint is taken by the individual. We are able to use the tenets of realism to argue that, essentially, the end of the Cold War also ended the bipolar structure of the world (which inhibits globalization) thereby allowing globalization to take place. Realism holds the belief that the international system exists in anarchy meaning that there is no higher power to enforce rules upon that state. The bipolar structure of the world can be considered to be an example of anarchy in the global system in light of the fact that during the Cold War, states aligned themselves with either the United States of America or the Soviet Union, according to whether they were more inclined towards socialism or democracy, (Zimmermann 2003: 37) resulting in two distinct global blocs (eventually symbolised by NATO and WARSAW). A realist argument for this bipolarity could be that, in the absence of any meaningful international institution which could guarantee the security of state members, the survival of the state is its primary interest and comes above anything else. Consequently individual states believed that supporting one of the two superpowers would guarantee them this security if their sovereignty was threatened by another state. It can therefor e be argued that due to such multi-national alliances the structure of the world became very bipolar, inhibiting any form of globalization, which relies on the de-territorialisation and interconnectedness of states. Realism also proposes that international institutions are meaningless. At this time the United Nations proved ineffective as it relied largely upon the continued goodwill and co-operation of the Soviet Union and the United States of America (Romero 2005: 127). The end of World War II saw deterioration in relations between the USSR and the USA resulting in the Cold War which lead to the United Nations body (the formerly meaningful overarching power) becoming insignificant. Since globalization, to an extent, relies on the co-operation of states with each other the inefficiency of the United Nations at this time symbolizes the lack of co-operation between states, preventing globalization from taking place. A realist could argue that the hegemony of the United States of America over the USSR lead to the collapse of the Soviet Union. In the period leading up to the end of the Cold War the United States was able to dominate the Soviet Union diplomatically, economically and in terms of military strength as illustrated by President Regans ability to unite the western world in a stance against the Soviet Union (Ronald Reagan Presidential Foundation 2008), the thriving U.S economy (compared to the USSR which was stuck in an extended period of stagnation) and the largest peace time military build-up in U.S history which the Soviets were unable to equal. (Zimmermann 2003: 223) This domination had a number of consequences for the Soviet Union including public discontent, a call for change in the face of communism and a move towards the fundamental principles upheld by the west nationalism, individualism and free market capitalism (Spellman 2006) which resulted in the collapse of the Soviet Unio n in 1991. The end of the Soviet Union had the effect of breaking the bipolarity of the world structure by removing the barriers inhibiting globalization, thereby allowing globalization in the form of increased connectivity and concomitant dependency (Zimmermann 2003) to take place. In this realist context globalization is a consequence of the end of the Cold War. In contrast, the liberalist perspective is that globalization caused the end of the Cold War, predominantly through denationalisation of power, resulting in the collapse of the Soviet Union. The overall approach or aim of liberalist theories is to promote individual freedom, rational thinking and human progress by removing the barriers that obstruct equality. In 1985 the Politburo elected reform minded Mikhail Sergeyevich Gorbachev as the General Secretary of the Communist Party of the Soviet Union. Unlike previous secretaries Gorbachevs view of the world included the desire to end the conflict between the United States and the USSR, however many consider his reforms to have been extemporaneous, providing fewer and fewer tools to deal with the crises of the Soviet Union. In fact [Gorbachevs] policies accelerated these crises, (Romero 2005: 86) and to have lead to the decline of the USSR. In an attempt to bolster the Soviet Union and lift it out of a extended period of economic stagnation Gorbachev implemented a number of liberal based policies such as glasnost (political policy of freedom) and perestroika (reconstruction) (Young 1999: 109) thereby effectively removing ba rriers to individual freedom, realistic thinking and human development posed by the formerly oppressive policies of the socialist state. Gorbachevs policy changes can be argued to be in part, contributed to the effects of globalization, in the sense that Gorbachev had been influenced by western (non-socialist) principles when making his reforms which supports the argument for globalization, that state interconnectedness de-nationalizes state power. Liberalist theory places emphasis on individual freedom and rights, it considers the existence of the state to solely promote and preserve the rights of its individual citizens; an inability to do this will result in the breakdown of the state. Mikhail Gorbachevs glasnost and perestroika reforms had unintended consequences for the authority of the communist state over its people. The reduction of communist control over the people under glasnost resulted in the Politburo losing control of the media. With new found freedom to speak out against the state, the media readily exposed the past and present inadequacies and failures of the USSR to the public and more importantly the rest of the world. For example: the countrys current economic difficulties, Chernobyl disaster and former endorsement of Adolf Hitler during World War II were all events which exposed the fault lines in [an] already weak state (Duffield 2007: 53). The public became dissatisfied with the so called positives of sovi et life as the negative aspects of the Soviet Union were brought into the spotlight, and readily expressed their dissatisfaction, threatening the existence of the USSR. Essentially the result of the glasnost and perestroika reforms made the Soviet Union more globalised in the sense that state power was de-nationalised and distributed among institutions (Zimmermann 2003: 59-60) such as the free media which had the ability to spread ideas about the state amongst the public and people outside the Soviet Union, ideas which contributed to the collapse of the Soviet Union and therefore the end of the Cold War. The inability of the Soviet Union to represent the best interests of the public resulted in an uprising against the USSR which was catalysed through globalization. In a notable incident in Poland the oppressed people of the Solidarity movement were able to protest the ban on Solidarity. Gorbachev, through glasnost, had weakened the ability of the Soviet regime to impose its control over its republics, for Poland this meant no leaders to restore central authority (Spellman 2006: 192) which allowed the polish to protest without excessive oppression. To liberalists this can be considered to be an act of globalization in the sense that ideas of the Solidarity movement were able to transgress the territorial borders of the state enabling American president Ronald Reagan to seize upon the opportunity to extend a hand of support to the millions behind the iron curtain who looked to the west for help by placing economic sanctions of Poland to protest Solidarity resulting in Soviet non-interv ention in the affair (Ronald Reagan Presidential Foundation 2008) which in part contributed to the collapse of the USSR for the reason that other constitute republics followed Polands lead in a move away from socialism (Spellman 2006: 87) mitigating the Soviet power base Liberalists would consider the rise of the people against the socialist state as inevitable due to the fact the only purpose of the state is to promote and preserve the rights of its individual citizens something which the predominately communist Soviet regime was not doing. Globalization as an ever increasing state actor acted upon the bipolar structure of the world, slowly breaking it down as co-operation between states and an emphasis on freedom, equality and free market capitalism increased in the eastern bloc (Romero 2005: 57-58) which resulted in domestic actors and structures within the USSR challenging the socialist regime of the country cumulating in a breakdown of the USSR and the end of the Cold War As demonstrated globalization can be considered both cause and a consequence for the end of the Cold War depending on the theoretical approach taken and which facets of that theoretical approach are applied to the situation. Considering this, the question of whether the globalization was a cause or consequence of the end of Cold War has no definitive answer when applied alongside political theoretical framework and merely constitutes an opportunity for the individual to appreciate the arguments of different theoretical approaches.

The New Deal Essay examples -- U.S. History

Do you know what it’s like to live in a cardboard home, starve, and raise a family in poverty? Unfortunately, most Americans in the 1930s went through this on a day-to-day basis. In 1929 the stock market crashed. Many people lost their life savings; they invested everything they owned in a failing stock market. The country was falling, everyone needed strong leadership and help from the government. Devastation and desperation started on Thursday, October 24, 1929. There was a strong sense of panic in the air at the Stock Exchange. The stocks were dropping, alarmingly fast; the worried American tried desperately to keep their savings. Markets began to steady again on Friday and Saturday only to sweep back down the following Monday. By Tuesday the twenty-ninth all doubt was erased, many Americans lost everything they had on Black Tuesday (Andrist and Stillman 190). President Herbert Hoover made a decision and refused to provide emergency relief. Hoover believed that it was â€Å"strictly a state and local responsibility.† Most local organizations were far too small to handle this big of a situation (Andrist and Stillman 193). America needed a change, a change that would come at the next election time. Immediately following Herbert Hoover in the presidency line, Mr. Franklin Delano Roosevelt (FDR) became America’s 32nd president. This democrat, inaugurated on March 4, 1933, won the 1932 election against Hoover by a landslide. The new president made a promise to his citizens, â€Å"I pledge you, I pledge myself, a new deal for the American people.† He reassured Americans that he would change their lives. He promised to get people back to work and back in their homes (â€Å"New Deal Timeline 1). For the hundreds of thousands of unemployed work... ... still be living in a time very similar to the Great Depression. However, the New Deal did help to solve America’s problems, it did not end the depression, unemployment, or poverty; it did provide a sense of security to American citizens, and insure hope in their country (â€Å"New Deal† 3). Works Cited Andrist, Ralph K., and Edmund O. Stillman. The American Heritage History of the 1920s & 1930s. New York: American Heritage/Bonanza, 1987. Print. "Franklin D. Roosevelt - American Heritage Center, Inc." FDR Heritage. Web. McElvaine, Robert S. The Depression and New Deal: A History in Documents. New York: Oxford UP, 2000. Print. "New Deal." The Reader's Companion to U.S. Women's History. Ed. Wilma Mankiller, Gwendolyn Mink, Marysa Navarro, Barbara Smith, and Gloria Steinem. n.p. Web. 6 Mar. 2012. "New Deal Timeline." Xroads.virginia.edu. Web. 9 Mar. 2012.

The Impact of Gender on Family Life Essay -- The Social Construction o

Conceiving of gender as a social construction rather than a biologically assigned identity helps explain historical fluctuations in men’s and women’s practices and in culturally bound definitions of appropriate male and female behavior. Hansen argues that an individual’s gendered behavior is influenced by culturally constructed notions of what is appropriate for good mothers or good fathers or good people to do when caring for children (Hansen 7). The perception of American families as â€Å"small, self-reliant units headed by a breadwinning father and cared for by a stay-at-home mother† (1) has considerable influence over family life. This cultural construction affects everything from childrearing to networking to the workplace and individuals must consciously strive to break away from these roles. Both clinging too and attempting to break from these roles can have significant effects on one’s family experience. For the past two centuries at least, the tasks of child rearing and caregiving have been assigned primarily, though not exclusively to women (Hansen 6). Arlie Hochschild presents the idea of a gender strategy as â€Å"a plan of action through which a person tries to solve problems at hand, given the cultural notions of gender at play† (7). This is something that is necessary for â€Å"not-so-nuclear† families in order to function and get by. Women are â€Å"located at the structural nexus of domestic work, child rearing, and paid labor, they nonetheless exercise some discretion about how they act on and interpret their situations† (7). Many women take into consideration where it is appropriate to take a stand for a equality or when they should back down for the sake of a marriage or to prevent fighting within the family. Men and wome... ...ry have shaped the mindset of the people. The idea is so solidified in our minds that a complete change may never be able to occur. Either way, the most important factor for changing the family dynamic will be time. Works Cited Cherlin, Andrew J. Public and Private Families: An Introduction. 6th. New York: McGraw Hill, 2010. Print. Hansen, Karen V. Not-So-Nuclear Families: Class, Gender, And Networks of Care. New Brunswick, NJ: Rutgers University Press, 2005. Print. Johnson, Michael P. A Typology of Domestic Violence: Intimate Terrorism, Violent Resistance, and Situation Couple Violence. Boston: Northeastern University Press, 2008. Print. Tichenor, Veronica Jaris. â€Å"Gendered Bargain: Why Wives Cannot Trade Their Money For Housework† from Earning More and Getting Less: Why Successful Wives Can’t By Equality. 2005. Rutgers University Press. Print. The Impact of Gender on Family Life Essay -- The Social Construction o Conceiving of gender as a social construction rather than a biologically assigned identity helps explain historical fluctuations in men’s and women’s practices and in culturally bound definitions of appropriate male and female behavior. Hansen argues that an individual’s gendered behavior is influenced by culturally constructed notions of what is appropriate for good mothers or good fathers or good people to do when caring for children (Hansen 7). The perception of American families as â€Å"small, self-reliant units headed by a breadwinning father and cared for by a stay-at-home mother† (1) has considerable influence over family life. This cultural construction affects everything from childrearing to networking to the workplace and individuals must consciously strive to break away from these roles. Both clinging too and attempting to break from these roles can have significant effects on one’s family experience. For the past two centuries at least, the tasks of child rearing and caregiving have been assigned primarily, though not exclusively to women (Hansen 6). Arlie Hochschild presents the idea of a gender strategy as â€Å"a plan of action through which a person tries to solve problems at hand, given the cultural notions of gender at play† (7). This is something that is necessary for â€Å"not-so-nuclear† families in order to function and get by. Women are â€Å"located at the structural nexus of domestic work, child rearing, and paid labor, they nonetheless exercise some discretion about how they act on and interpret their situations† (7). Many women take into consideration where it is appropriate to take a stand for a equality or when they should back down for the sake of a marriage or to prevent fighting within the family. Men and wome... ...ry have shaped the mindset of the people. The idea is so solidified in our minds that a complete change may never be able to occur. Either way, the most important factor for changing the family dynamic will be time. Works Cited Cherlin, Andrew J. Public and Private Families: An Introduction. 6th. New York: McGraw Hill, 2010. Print. Hansen, Karen V. Not-So-Nuclear Families: Class, Gender, And Networks of Care. New Brunswick, NJ: Rutgers University Press, 2005. Print. Johnson, Michael P. A Typology of Domestic Violence: Intimate Terrorism, Violent Resistance, and Situation Couple Violence. Boston: Northeastern University Press, 2008. Print. Tichenor, Veronica Jaris. â€Å"Gendered Bargain: Why Wives Cannot Trade Their Money For Housework† from Earning More and Getting Less: Why Successful Wives Can’t By Equality. 2005. Rutgers University Press. Print.